It Just Has to be Meaningful and Well Told
One thing people seem to misunderstand about being a storyteller, or simply about sharing stories, is that a story doesn't have to be flashy or exciting to make it interesting. It doesn't have to involve celebrities or risk of life and limb. As a matter of fact, most people prefer stories they can relate to, that they find humor in, and that connect with them on an emotional level.
These are aspects of storytelling that really lend themselves well to video; when we share a story on video, as opposed to in writing or audio-only, we share our facial expressions, body language, and tone of voice, all on a potentially much larger scale than face-to-face performance.
Jason and Matt from Beard & Bowler are very familiar with emotionally connecting stories, and are masters at uncovering personal, heroic stories and sharing them with the world. Though that wasn't what they thought they'd be doing with their lives, they have taken on this task with great competence and ambition.
Their first hero story was when they realized they were really on to something. Jason's experience as a journalist was what pushed him to seek out these hero stories. He got tired of every story being sad and full of grief; he realized not only was he becoming cynical and accustomed to a similar tragic story every day, he also realized that those stories were self-fulfilling, and that the more we shared them, the more it would become common to experience them. That's when he decided to look for the good stories, the stories of people being compassionate, generous, and making a positive difference in their communities. And not just the big, well-known, celebrity style stories. Jason and Matt look for the stories of people within companies that make great ambassadors both as employees and as people.
Listen to the podcast to hear where this motivation comes from, you might be surprised.