Identitype

How Storytelling Shapes Your Internal Messages

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I had the opportunity to ask Leili McKinley, founder and CEO of Identitype LLC a few questions about her pivotal moments in life, and how she was able to identify those moments, and years later was able to apply them to difficult situations.

She surprised me with her analogy of her skill in creating a corset as the foundation for a wedding gown designed during her time at Parson's School of Design in NYC. As she builds experiences, she sees those experiences as the corset-building, or foundation-building of her behavior, persistence, and success.

Visit Leili's website and LinkedIn profile for more information about the IdentitypeTM system she created (in her words):

... to help you be the leader you were born to be, build a brand, and grow your business (ME, Inc.) because you’re passionate about what you do, and because you want to create more income for yourself and the people you love.