We know innately that when we find things in common with each other, we forge deeper connections, but how do we do that with intention and true curiosity? And how do we make this the first part of communication, the priority, so our discussions don’t immediately devolve into defensiveness and hostility?
Zach and I believe that if we understand our own perspectives, where they come from, what we’re reading to bring us to certain conclusions, and why we trust the resources we trust, we could make a start toward better understanding and appreciation for others’ perspectives.
One key to starting those conversations is simply finding common ground, and that can be found in culture. During our conversation in this podcast, we discuss a less traditional definition of culture; lifestyle culture. Are you a dog person? A cat person? Are you part of the mountain biking culture? Each of us can live in many different lifestyle cultures, which makes it much easier to find common ground.
Zach Messler knows a lot about communication strategy, and he uses own cultural commonalities to strengthen his work.
Connect with Zach on LinkedIn, and be sure to check out his website to learn more about how he can help you develop your messages, your content, to be clear and compelling!
From Zach’s website:
I help entrepreneurs know what to say and how to say it so they make a bigger impact on the world…and their wallets.
So, yeah. I’m on a mission to help entrepreneurs find relevance…and revenue.