Analogies are a powerful way to shift a mindset, taking all the emotion and knowledge of something familiar, and applying it to something completely different.

In our conversation, Joe demonstrated the analogy of taking small steps in business, testing them, and shifting them when necessary to adjust to external forces, and compared that to how a whitewater canoe athlete can roll with the force of the current, testing different positions of the paddle, their body weight, and the position of their legs. Each small adjustment, taken with thought and intention, can make the difference between fighting the current and embracing its power.