branding

How Storytelling Shapes Your Internal Messages

your stories don't define you_LM.png

I had the opportunity to ask Leili McKinley, founder and CEO of Identitype LLC a few questions about her pivotal moments in life, and how she was able to identify those moments, and years later was able to apply them to difficult situations.

Leili McKinley - Bone Your Corset, Podcast Episode 3
Sarah Elkins

She surprised me with her analogy of her skill in creating a corset as the foundation for a wedding gown designed during her time at Parson's School of Design in NYC. As she builds experiences, she sees those experiences as the corset-building, or foundation-building of her behavior, persistence, and success.

Visit Leili's website and LinkedIn profile for more information about the IdentitypeTM system she created (in her words):

... to help you be the leader you were born to be, build a brand, and grow your business (ME, Inc.) because you’re passionate about what you do, and because you want to create more income for yourself and the people you love.