#NLVAtlanta2017 - Agenda

Thursday, February 23, 2017

This agenda is designed to provide a full curriculum around the theme"leveraging your online network to benefit your offline life." Each session will build off of the previous sessions to leave you with solid strategies and ideas to keep your momentum when you leave. Check the "Topic Tie-In" to better understand how each session relates to the overall theme. 

We're going "old school"! You are encouraged to leave your devices behind for all sessions except for social media session with John White and Dustin McKissen

9:00am - 9:30am - Continental breakfast and welcome
Hosted by Sarah Elkins and Elkins Consulting Inc.

9:30am - 11:30am - Connecting the Dots: Use Your Personal Stories to Resonate with Any Audience
Workshop hosted by Sarah Elkins & Karthik Rajan

Topic Tie-In: All relationships depend on our ability to communicate effectively. This session will be the foundation for the conference, helping all participants remember good communication and storytelling techniques to maximize the effectiveness of the overall conference.

Each of us can improve in our communication through storytelling; there are always questions about what to share, what not to share, how and when to share personal stories. In this workshop, we'll work together to determine which stories are most appropriate for which audiences and situations, practice telling short stories and collect a list of stories we can practice and use in a variety of environments.


  1. Connect personal stories to your intentions in communication, whether that is personal or professional, sales or teambuilding
  2. Leave the session with a list of personal stories to apply to a variety of situations and audiences
  3. Understand the nuances of storytelling, face-to-face and in writing, such as body language, tone, image, grammar and structure

11:30am - 1:00pm - Lunch on your own

1:00pm - 3:00pm - Building and Maintaining Customers and staff Who Will Go To Bat for You
Workshop hosted by Chris Spurvey & Heather Younger

Topic Tie-In: Building off of the previous storytelling session, Chris and Heather will apply the techniques shared in that session to improving your ability to make strong brand ambassadors of your staff and current clients.

Whether or not your title includes the word "sales", you are a salesperson. There is a point in every life and career when we must be persuasive for the benefit of others and ourselves. In this workshop, we will help you uncover the personal traits that draw people to you. Participants will work through strategies, helping to understand how to maintain that persona and attraction through the entire customer (internal and external) relationship and journey.


  1. Know how to build the kind of relationship that encourages people to refer customers and employees to you, and to buy more and more often
  2. Take home key elements and strategies to earn customers and employees who are your best brand ambassadors

3:15pm - 5:15pm - Develop and Maintain an audience that is relevant to your brand (social networking tools)
Workshop hosted by John White and dustin mckissen

Topic Tie-In: We'll continue the thread of storytelling and building your brand ambassadors in this session by working through answers to why a relevant audience matters, and how to build that audience.

We all know that to call a person to action, you must evoke an emotional response. This session is about telling stories that compel people to engage, and using blogging to create professional opportunities. As important as content can be, distribution is the other side of the coin. We will brainstorm distribution ideas and help each participant create a plan to implement. The session will also feature tips to use social media platforms to build your relevant following and more widely distribute your posts.


  1. Know which platforms are more likely to help you build a relevant audience for your purposes
  2. Better understand which stories will evoke an emotional response, compelling your audience to take action
  3. Improved confidence in selecting and using a variety of platforms to help distribute your writing

Friday, February 24, 2017


8:30am - 9:00am - Continental breakfast

9:00am - 10:30pm - Empathy in the Age of Apathy, Intentional Impact and Helping Others Thrive
Workshop hosted by Sally McCabe

Topic Tie-In: What better way to follow the thread of storytelling, building ambassadors, building a relevant audience, and helping your employees build a positive corporate culture, than to talk about how to help others thrive? This session will tie all others together with exercises to help us think from differing perspectives.

Empathy and the importance of focusing on others may conflict with the perceived mindset of our "me" generation, yet both are key to forming and maintaining personal and professional relationships. Even those that are naturally empathetic can increase their emotional intelligence and focus on others by intentionally practicing the art of empathy. 


  1. Understand the difference between empathy and sympathy and how each can impact your relationships with others.
  2. Know the importance of mindfulness and the art of intentional practice and their effect on changing behaviors.
  3. Recognize the importance of knowing when it should be about you.

10:30Am - 12:00pm - Self-help from the Inside Out
workshop hosted by: Randy bradley, Life's golden rule

Topic Tie-In: Let's continue with topics of empathy and training yourself to focus on how we treat others, how that defines the stories we tell, and how this impacts our professional lives.

Here's a theory: True self-help is about your relationships with others. This way of thinking often conflicts with the "self-help" industry, and the focus on you and as an individual. As humans, we're designed not to be solitary, but to interact with other beings and the natural world around us. Learn how focusing on helping others really helps us succeed in business and in life.

Outcomes for this session

  1. Create a plan to keep yourself consistently recognizing your impact in every situation.
  2. Develop methods for encouraging people around you to be aware of how they can improve situations through self-reflection and thoughtful service to others.

12:00pm - 12:30pm - hosted lunch


Topic Tie-In: Telling stories, actively engaging an audience, reaching that audience deeply, and persuading them to be advocates for you, your business, and themselves, all can be seen from a very scientific perspective. Let's see how we can train our brains to better solve problems and build strong, positive relationships at work and at home.

Recent developments in neuroscience have illuminated those factors which enhance and impede our ability to learn, innovate, collaborate, and solve problems. Find out how to put these recent findings to work in your organization to nurture a healthy company culture and increase your intellectual capacity.

Outcomes for this session: 

  1. Understand neurotransmitters, neuroplasticity and principles of whole-brain thinking and learning as they impact individual and collective intellectual capacity.
  2. Recognize how cultural signposts of the multi-generational workforce impact the engagement and collaboration of the organization.
  3. Identify the hidden assumptions and translational gaps that often create bigger obstacles than the problems we’re trying to solve. Learn how to apply brain-based research and strategies to engage clients, as well as employees at all levels of the organization, empower them to be contributing members of the team and build a culture of learning and leadership.

2:00 - 4:00 - How Does All This Continue? How Do We Apply All We've Learned?
planning session with all facilitators

This is the time when your facilitators are available to discuss your next steps and bring the sessions together. You'll hear from each facilitator their ideas and expectations for participants and themselves in the coming months. This planning session is your time to figure out, with the help of our facilitators, what your next steps will be and how to follow up to encourage accountability.

With many conferences, the return to our normal routine means the loss of the motivation and energy created at the time of the event. Your facilitators will help you identify the triggers you need, the follow up you choose, and the challenges you'll face to continue your motivation long after the conference ends. 


  1. Set expectations for yourself to continue the growth you started at the conference.
  2. Identify the challenges you'll face after the conference, and develop strategies to face those challenges.
  3. Develop a plan to continue what you started here and plans to follow up with those participants you connected with.
  4. Provide feedback to conference organizers and facilitators to make the next NLV even better.