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Will You Disrupt Yourself? Or Will You Be Disrupted?

Disruption: Our Subconscious Mind Knows When We Need One

Photo credit: Pete Longworth

Photo credit: Pete Longworth

Whitney Johnson knew she found something really useful in the book she was reading, The Innovator’s Dilemma, but she had no idea that it would change her perspective about her career and life trajectory.

She was in the middle of a major project, doing research on disruption in the telecom industry when she realized that the description of disruption as a business concept could easily be applied to personal growth and career.

That seed turned into a full sized tree over the next few years as she started to consider all the other traditionally labeled business concepts that could be applied to career and personal growth. The beauty of those concepts is that they could help not only explain where we are in terms of learning and development in a job, they could help people create a visual representation to help people apply those concepts to ultimately improve their productivity and engagement at work.

In our conversation, I discovered two things about Whitney that surprised me: She didn’t cook until recently, choosing to avoid the connection between “women’s work” and her professional image, and she is a musician. She is a classically trained pianist, but had given up piano after completing her music degree. Even more interesting to me than learning those things was learning that she had taken both up in the recent past, learning to cook (and enjoy it), and coming back to the piano through the discovery of a love and connection to Gospel music.

I had to mention my love for Gospel and Spiritual music, of course. I’m not a Christian, but I get chills up my spine when I hear people perform this music with passion and a depth of spirituality.

Our conversation took some wonderful twists and turns, from our relationships with our mothers and children, to career challenges related to boredom and a lack of dopamine boosts from learning something new.

One of my favorite parts of this conversation was an “ah ha” moment related to the challenges of parenting adult children, and trying to avoid letting our “advice monster” out in conversations with them.

To me, the most important concept in our conversation was that our brains crave learning new things. When we aren’t exploring something new, whatever that may mean, we are likely to find unproductive activities to satisfy that craving. Have you found yourself in a job that isn’t satisfying, and suddenly either you’ve been let go, or you notice more drama going on in your personal life? Whitney and I shared a theory that when we aren’t actively learning and satisfying our brain’s craving, we often sabotage ourselves in different areas of our lives.

In her book, Disrupt Yourself, Whitney spends time exploring the S-curve (typically used to describe a business’s growth) as a visual representation of skill-building or the learning curve of a new job or career. When we reach the top of the S, we hit a plateau and either stay there for a while, or we jump onto a different S, usually having to start at the bottom again.

Because of our human need to learn new things, when we sit on top of that S-curve too long, we tend to get bored. In my case, that’s when I sabotage relationships and jobs. In Whitney’s case, that’s when she takes on new or renewed interest in creative outlets.

It was a pleasure to spend time with Whitney after more than five years of conversing through email and on LinkedIn. She was a major source of inspiration for me when I started blogging, and I couldn’t be more grateful for the opportunities she offered when she published one of my first posts on her website, and a follow up post a few years later.


Recognized as one of the 50 leading business thinkers in the world (Thinkers50), Whitney Johnson is an expert on disruptive innovation and personal disruption; specifically, a framework which she codifies in the critically acclaimed book Disrupt Yourself: Putting the Power of Disruptive Innovation to Work and in her latest book Build an “A” Team: Play To Their Strengths and Lead Them Up the Learning Curve(Harvard Business Press, 2018). She is also the author of Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream

She developed her proprietary framework and diagnostics after having cofounded the Disruptive Innovation Fund with Harvard Business School’s Clayton Christensen. This framework is complemented by a deep understanding of how executives create and destroy value, having spent nearly a decade as an Institutional Investor ranked equity analyst on Wall Street.

In addition to her work as a speaker and advisor, Whitney is one of Marshall Goldsmith's original cohort of 25 for the #100 Coaches Project, is a coach for Harvard Business School's Executive Education program, frequent contributor to the Harvard Business Review, is a Linkedin influencer, and hosts the weekly Disrupt Yourself Podcast. You can follow her on Twitter at @johnsonwhitney.