Time makes a folktale of the storyteller, and yet even hundreds if not thousands of years later, the stories that mattered -that we connect with- endure. To tell a story effectively means you need to connect with the person who is listening to you.
In today’s episode Sarah Elkins and Jeff Ikler discuss the importance of genuine connection over persuasion in the art of storytelling, and how it is far more meaningful to build a bridge between one another, rather than forcing them to choose one side of the river.