434 Writing Other People's Stories with Lana McAra
"Someone said to me recently, ‘You're so lucky that you get to work at home and do this stuff.’ And I said, ‘Luck has nothing to do with it. I consciously created my life. I love it because it's mine. I made it.’"
In this episode, podcast host Sarah Elkins and ghostwriter and publisher Lana McAra discuss Lana's unique approach to publishing and her deep understanding of what it takes to be an effective ghost writer for fiction and nonfiction books.
Lana grew up in an Amish community in Pennsylvania, but wasn't raised in an Amish household. Growing up on the edge of that tightknit community fostered her ability to provide a detached, professional listening style, allowing Lana to draw out client vulnerability without personal entanglement.
Her approach to ghost writing and guiding authors in her publishing business is "co-creation". She's a guide, someone who listens to ideas and gently engages the writer or co-creator with questions that shift the conversation, pulling a thread that the co-creator might not have even noticed was unraveling - in a beautiful, thoughtful way.
Highlights:
"Slow Down and Listen" is her Guiding Principle: A personal realization that "life is lived in between" the big events drives Lana's practice of slowing down to be fully present, which she sees as the key to connection.
Lana's active listening—reflecting back her nearly 80 year old client's ideas simplified his complex philosophical ideas into simpler terms—and made him feel truly understood. The client's demeanor transformed into a "sweet collaboration."
Client Quote: "There aren't many people that I can talk to about this... except for you."
Lana homeschooled seven children for 25 years.
Method: Used hands-on projects (e.g., decoupage placemats from Christmas cards) to create a relaxed environment.
Result: These activities fostered natural conversation and connection, replacing bickering with "magical" moments.
Quotes:
“Life is lived in between. Life is lived in the moments in between the big events. It's those moments when life is really, really happening.”
“If I sit quietly with them [ghostwriting clients] for a few minutes, I can ... tune in to where they're coming from through this active listening that I've learned to do over the years. Then I can hear them at that deeper level, [I hear] what's going on behind the words.”
“I have a publishing company that is a traditional publisher but we do it a different way, ... the author keeps all their rights. They keep creative control and still get the wide distribution and support that you would expect from a traditional publisher.”
Listeners, now it's your turn:
What did you get from this conversation? Maybe you're going to go look for the Object Diaries podcast hosted byLisa Weiss.
Maybe you're going to pick out your object that becomes the focal point of a story. Will you realize that you have a great story in you and you just need a little help to craft it?
I'd love to hear your thoughts after you listen to this episode send me a message go to elkinsconsulting.com or send me a message on LinkedIn or Instagram.
About Lana:
Lana McAra is an award-winning, international bestselling author and ghostwriter of more than 50 books with over one million copies sold. Founder of Vendela Publishing, she works with writers who want to build long-term careers and reach readers beyond the algorithm. Lana has spent more than two decades teaching fiction writing and speaking to writers about the business of publishing.
Learn more by visiting her links -
https://vendelapublishing.com/
https://substack.com/@inthewriterschair
About Sarah:
Sarah is a Montana based workplace communication trainer, TEDx speaker, DisruptHR speaker, public speaking coach, professional storyteller, musician, and podcast host. Her workshops and coaching packages with teams and their leaders are known to address and reduce miscommunication – the most common cause of tension and stress in the workplace. Using the team’s results from the StrengthsFinder assessment, she guides teams in learning to speak each other’s “language”, learning to value each other’s strengths and connecting with each other through enhanced self-reflection and effective listening.
Sarah’s nearly 20 years working in government agencies inspired her to complete her MBA and to achieve her StrengthsFinder certification to improve work environments for others, guiding teams toward increased satisfaction, productivity, and happiness.
Visit her website to purchase her book, Your Stories Don't Define You in paperback or audiobook.
394 The Driver of Innovation is Curiosity
Curiosity is in our nature as human beings, we crave knowledge and the answers to the how’s and why’s. Whether it be from a scientific standpoint, raising a child, or to work more cohesively with our coworkers, we must always stay curious so that we can always be growing.
In this episode Sarah Elkins and Jeff Ikler discuss not just their vital work, but how they have maintained healthy relationships, and a positive mental state by always staying curious.
394 The Driver of Innovation is Curiosity
Curiosity is in our nature as human beings, we crave knowledge and the answers to the how’s and why’s. Whether it be from a scientific standpoint, raising a child, or to work more cohesively with our coworkers, we must always stay curious so that we can always be growing.
In this episode Sarah Elkins and Jeff Ikler discuss not just their vital work, but how they have maintained healthy relationships, and a positive mental state by always staying curious.
Highlights
Avoiding the after conference hangover by having a support team to further your ideas and goals.
Taking something you deem important and holding onto it while using it as the foundation for something meaningful to be built.
You can’t please everyone, so cast a smaller net, tend to your audience.
How are you furthering yourself either with academic education or social education?
Walk away with at least one idea, even if you need to come up with it yourself or seek it out. Be intentional about what you choose to remember.
Let people get comfortable and feel safe before taking a risk.
What do you carry that reminds you of those who have shaped you?
Quotes
“I have to narrow it down to what’s one really good thing I can remember about this? Otherwise, for me, it can become overwhelming.”
“If you stand for everything, you stand for nothing.”
“Shoot with a rifle, not with a shotgun.”
“Glaciers move faster than changes in education.”
“The driver of innovation is curiosity.”
Dear Listeners it is now your turn,
Sarah: going to have Jeff ask you a few questions but first I’m going to ask you a couple questions. When you think about the stories that you tell, do they demonstrate your curiosity? Do they demonstrate your motivation or your ambition to learn and to grow as a human being? What is one story that you can point to that you can craft and develop, that is three minutes or shorter, that you know people will understand what matters to you and how you lead. I’d love to hear from you. Jeff, what are your conclusions for our listeners?
Jeff: So what I’m curious about is what came up for people as you and I were talking, because my hope, because this is like when we’re talking about the reflection part of the podcast, I want people to be wanting to walk away with something.
So what’s the take away? What’s something that impacted you as Sarah and I were talking about how we go about doing our work, how we’re thinking about our work, and how it impacts on the work you’re doing.
And, as always, thank you for listening.
About Jeff
Jeff Ikler is Director of Quetico Career and Leadership Coaching, a firm dedicated to helping individuals overcome career issues and develop sustained changes in their leadership practices and organizations. He received his certificate in coaching from the Coach Training Institute. He is a certified innovation facilitator using the SIT (Systematic Inventive Thinking) process. Jeff holds a Master’s in the Teaching of History along with a Bachelor’s in History from the University of Illinois. He taught high school history in Maywood and Batavia, Illinois, for seven years. He is a former Executive Vice President at Pearson Learning where he directed the development of text- and technology-based products for all disciplines. Jeff is a co-author of Shifting: How School Leaders Can Create a Culture of Change. He is the host the “Getting Unstuck – Cultivating Curiosity” podcast. Supporting the agency of others is the river that has run through his entire career.
Be sure to check out Jeff’s Substack, LinkedIn as well as Quetico Coaching and Consulting!
About Sarah
"Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision."
In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I’ve realized over years of coaching and podcasting is that the majority of people don’t realize the impact of the stories they share - on their internal messages, and on the people they’re sharing them with.
My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home.
The audiobook, Your Stories Don’t Define You, How You Tell Them Will is now available!
Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana.
Be sure to check out the Storytelling For Professionals Course as well to make sure you nail that next interview!
385 Beacons of Fellowship
In a world so full of division, strife, and polarization, it can be easy to get caught up in the chaos of which path to follow. Which is why it is vital to put your own voice out there, not just to speak up for your beliefs, but so that those who you support and care for will know you are right beside them in this fight. In a world so obsessed with hate, there is no more powerful weapon than love and community.
In today’s episode, Sarah Elkins uses the art of storytelling to tell us what truly matters to her while also weaving tales of her success and strengths, as well as speaking of what truly matters to her.
385 Beacons of Fellowship
In a world so full of division, strife, and polarization, it can be easy to get caught up in the chaos of which path to follow. Which is why it is vital to put your own voice out there, not just to speak up for your beliefs, but so that those who you support and care for will know you are right beside them in this fight. In a world so obsessed with hate, there is no more powerful weapon than love and community.
In today’s episode, Sarah Elkins uses the art of storytelling to tell us what truly matters to her while also weaving tales of her success and strengths, as well as speaking of what truly matters to her.
Highlights
Applying skills found in the workplace to the home, and vice versa.
Standing for what you believe will make enemies, but it will also give others the strength to follow you.
How do you want to show up in the world? How can you make your signals be in alignment with your beliefs.
Quotes
“Every story we share has the potential to shape how we experience ourselves, and how other people perceive us.”
“Through a combination of curiosity and intention, I started to build a community that was far more diverse. Not for the sake of diversity, but for the sake of inclusion, personal growth, and love.”
Dear Listeners it is now your turn,
If you’re willing to look in the mirror and really consider how you want to be experienced by the community around you, what will you do to ensure that you are signaling those values in everything you do? What decision will you make today to stop contributing to the polarization and start reconnecting with those you care about?
And, as always, thank you for listening.
About Sarah
"Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision."
In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I’ve realized over years of coaching and podcasting is that the majority of people don’t realize the impact of the stories they share - on their internal messages, and on the people they’re sharing them with.
My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home.
The audiobook, Your Stories Don’t Define You, How You Tell Them Will is now available!
Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana.
Be sure to check out the Storytelling For Professionals Course as well to make sure you nail that next interview!
379 Leaving The Legacy You Choose
Inevitably, we will be faced with the endless march of time, we will have a moment when we have the thought of how we want people to speak about us when we are gone. Are you making stories that reflect how you want to be remembered? Are you living in a way that solidifies the legacy you want to leave? Do you surround yourself with people who inspire, drive, and temper your ambition?
In todays episode, Sarah Elkins and Bryan Abdul Collins discuss the importance of living a life without regrets, of surrounding ourselves with people that help us be the best versions of ourselves, and living in the moment with those we love.
379 Leaving The Legacy You Choose
Inevitably, we will be faced with the endless march of time, we will have a moment when we have the thought of how we want people to speak about us when we are gone. Are you making stories that reflect how you want to be remembered? Are you living in a way that solidifies the legacy you want to leave? Do you surround yourself with people who inspire, drive, and temper your ambition?
In todays episode, Sarah Elkins and Bryan Abdul Collins discuss the importance of living a life without regrets, of surrounding ourselves with people that help us be the best versions of ourselves, and living in the moment with those we love.
Highlights
Facing the inevitable and considering what it all means.
How much time are you wasting by paying attention to the things that don’t matter?
What is your legacy? What do you want people to think of when they remember you?
What is the evidence of who you were and the stories you carried that you will leave behind?
Quotes
“I just want to teach myself something.”
“I faced the edge of this life and really considered what it all means, and I try to move from that place.”
“Raising your children is your job and your relationship with them afterwards is your performance review.”
“We are living in our own stories.”
“I had to fall in love with the story of who I was becoming.”
Dear Listeners it is now your turn,
You’ve heard our conversation switch back and forth between what we’re doing now to live our legacy, what we want people to know about us, and how we want people to talk about us when we’re gone. We’ve talked about what we bring to the table as coaches and what you need to be looking for in your next coach.
And, as always, thank you for listening.
About Bryan
I am a career and life coach specializing in helping ambitious creatives break through career plateaus and reconnect with their creative expression. I primarily work with mid-to-senior-level professionals in creative services—art directors, designers, creative directors—who are at inflection points in their careers, seeking transitions, feeling stuck, or wanting to deepen their impact while maintaining a sustainable work-life balance.
Through one-on-one strategic conversations, I provide career clarity, direction setting, and personal narrative refinement. With deep empathetic listening, industry expertise, and practical tools, I help clients overcome internal barriers, align their work with their aspirations, and navigate their careers with confidence and purpose.
Be sure to check out Bryan’s LinkedIn, Instagram, and Facebook! As well as his website Poetic State!
About Sarah
"Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision."
In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I’ve realized over years of coaching and podcasting is that the majority of people don’t realize the impact of the stories they share - on their internal messages, and on the people they’re sharing them with.
My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home.
The audiobook, Your Stories Don’t Define You, How You Tell Them Will is now available!
Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana.
Be sure to check out the Storytelling For Professionals Course as well to make sure you nail that next interview!
358 Inner Leaders
No matter how much of a master we think we are at the things we do, we can always learn more. Whether that be in the form of learning a new hiking path, learning a new crochet stitch, or how to best use your behavior in the workplace to encourage others to thrive. In this episode Tanya Bugbee and Sarah Elkins discuss the importance of having a coach, and using the skills that connect us to others.
358 Inner Leaders
No matter how much of a master we think we are at the things we do, we can always learn more. Whether that be in the form of learning a new hiking path, learning a new crochet stitch, or how to best use your behavior in the workplace to encourage others to thrive.
In this episode Tanya Bugbee and Sarah Elkins discuss the importance of having a coach, and using the skills that connect us to others.
Highlights
Sometimes it takes time for us to accept and share the important details of our lives.
Practice and leaving reminders for yourself to work on the behavior you want to make an adjustment to.
We need someone pragmatic and straight to the point to coach us.
Quotes
“It connects us, those stories. We make a connection when we share something vulnerable or whatever we’re sharing. It’s a way to connect and to bond and to understand.”
“We need to have strong inner leaders in our voices.”
Dear Listeners it is now your turn,
If you are a coach, who are you reaching out to for coaching to make sure you are bringing your best to your clients? If you’ve considered hiring a coach, what are the outcomes you want as a result of working with them, because that can help inform which coach is going to be the best fit for you. Think about the people you admire and respect the most because of interactions with you and know that your best coach connection will be with somebody like that, someone you will listen to and feel confident and safe to be vulnerable with. I highly encourage you to consider hiring a coach especially if you’re a business owner and you just need somebody with really good ideas, and good listening skills, that can help you and make sure that they are in your corner.
And, as always, thank you for listening.
About Tanya
Tanya’s clients don’t just meet their goals—they soar beyond them. From earning promotions to becoming top producers, Tanya’s clients achieve with confidence, courage, and a plan. Known for her skill in creating customized strategies that lead to measurable results, Tanya is the coach who transforms ambitions into achievements.
Her path to coaching is as vibrant as her approach: she’s been a top-producing realtor in three states, a corporate trainer for Jenny Craig, a sailboat flipper, and even ran a flight school. Oh, and she earned her pilot’s license at 26. Her stories inspire and her strategies deliver, equipping every client with the tools they need to thrive.
Outside of work, Tanya is all about adventure and family—whether it’s taking her bike out on a new trail, enjoying live music, or savoring grandmotherhood.
Be sure to check out Tanya’s Facebook, Instagram, and LinkedIn! As well as Tanya’s Website!
About Sarah
"Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision."
In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I’ve realized over years of coaching and podcasting is that the majority of people don’t realize the impact of the stories they share - on their internal messages, and on the people they’re sharing them with.
My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home.
The audiobook, Your Stories Don’t Define You, How You Tell Them Will is now available!
Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana.
Be sure to check out the Storytelling For Professionals Course as well to make sure you nail that next interview!
352 Human Curriculum
Human connection is imperative to our growth and success as people, however if we do not take time to work towards creating a community to feed our social needs we will end up stunted and spinning our tires unable to continue.
In this episode Sarah Elkins and Christopher Fillipiak discuss the importance of community and growth, which often comes with the fact we must allow ourselves to be vulnerable by loving and being loved in return.
352 Human Curriculum
Human connection is imperative to our growth and success as people, however if we do not take time to work towards creating a community to feed our social needs we will end up stunted and spinning our tires unable to continue.
In this episode Sarah Elkins and Christopher Filipiak discuss the importance of community and growth, which often comes with the fact we must allow ourselves to be vulnerable by loving and being loved in return.
Highlights
Growth often means vulnerability.
Creating community and passing those skills down to those who look up to you.
We need hugs. We need to know we are wanted and loved.
Bringing community and love to everything you do.
Quotes
“Being able to find the people you resonate with, and I think so much of it is getting clear and creating the life that you actually want, whatever that looks like, and being able to be honest about that.”
“It helps me to lean in to creating a community that I want.”
Dear Listeners it is now your turn,
How can you flip the equation so you’re spending more time in that place where you feel connected, sometimes that can be outside by yourself, but particularly when you’re in community, when you’re not lonely. Think about how you can spend more time finding that community and choosing that community. Embracing outliers and bringing them into community so they feel it too. We need to shift that equation so more of our time is spent there instead of loneliness.
And, as always, thank you for listening.
About Christopher
I’m a sales coach and consultant who helps CEOs succeed at their own sales work. My experience is unique in that it combines a foundation in engineering, solid business principles, plus a focus on mindset. The result is an integrated approach that comprehensively transforms sales organizations. I have helped businesses 12x their sales growth, increase deal flow by 500%, and bring on 500% more clients.
I’m a strong believer that mastering a sales skillset helps us create the life we want. And what could be more important than that? So many CEOs dread sales work; I teach them that it’s a loving act. Ultimately, getting what you want in life is up to you.
While I work with clients all over the country, I’m based out of Asheville, NC, where I enjoy mountain biking, dancing, laughing, learning, and raising four amazing kids with my wife Karen.
Be sure to check out Christopher’s LinkedIn and Facebook! As well as his website!
About Sarah
"Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision."
In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I’ve realized over years of coaching and podcasting is that the majority of people don’t realize the impact of the stories they share - on their internal messages, and on the people they’re sharing them with.
My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home.
The audiobook, Your Stories Don’t Define You, How You Tell Them Will is now available!
Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana.
Be sure to check out the Storytelling For Professionals Course as well to make sure you nail that next interview!
351 Communication Is In Everything We Do
We are always communicating in everything we do, from overtly talking to or texting someone, to smiling and nodding to strangers you pass on the street, it’s human nature to want to be seen and heard and to give that to others.
In this episode Sarah Elkins and Jim Collison discuss the importance of communication and how understanding your strengths leads to better communication not just with others but with yourself.
351 Communication Is In Everything We Do
We are always communicating in everything we do, from overtly talking to or texting someone, to smiling and nodding to strangers you pass on the street, it’s human nature to want to be seen and heard and to give that to others.
In this episode Sarah Elkins and Jim Collison discuss the importance of communication and how understanding your strengths leads to better communication not just with others but with yourself.
Highlights
Choose to put yourself into situations where you can tell a great story afterwards.
Live a life bigger than the one you have.
Strengths are sometimes seen as a weakness before you learn how to use them.
Be patient enough to let things happen.
Quotes
“You can’t take people places you’ve never been.”
“I think some people miss on Clifton Strengths, it does explain who you are, but it is also a productivity tool. How do you get better?”
Mentioned in this podcast
National Suicide Hotline, Text or Call 988
Help is available. You are cared for.
Dear Listeners it is now your turn,
This whole Clifton Strengths, any assessment, maybe this isn’t the answer to our global communication issues but it can be an answer to your individual communication. And the reality is that each of us are responsible for our own communication and how it’s received by the people and environment around us. You are communicating with everything you do; every like, every comment, every share, every honking of your horn, you are communicating who you are, your character. And when you can take responsibility with it, the world changes. So listeners, what are you going to do, today, tomorrow, over the next few days, to figure out what it is you want to work on.
And, as always, thank you for listening.
About Jim
CliftonStrengths Top 5: Arranger | WOO | Maximizer | Communication | Activator
I am the CliftonStrengths Community Manager for Gallup and Produce Gallup's Called to Coach and CliftonStrengths Webcasts found at http://gallup.com/cliftonstrengths. In my role I manage the global community of Gallup-Certified Coaches and help those customers who are engaged with our CliftonStrengths Assessment worldwide. In prior years I have managed IT resources, managed a high school and college internship program for Gallup and was a member of the Omaha STEM Ecosystem managing board. I have been at Gallup since 2007.
Be sure to check out Jim’s LinkedIn!
About Sarah
"Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision."
In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I’ve realized over years of coaching and podcasting is that the majority of people don’t realize the impact of the stories they share - on their internal messages, and on the people they’re sharing them with.
My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home.
The audiobook, Your Stories Don’t Define You, How You Tell Them Will is now available!
Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana.
Be sure to check out the Storytelling For Professionals Course as well to make sure you nail that next interview!