434 Writing Other People's Stories with Lana McAra

"Someone said to me recently, ‘You're so lucky that you get to work at home and do this stuff.’ And I said, ‘Luck has nothing to do with it. I consciously created my life. I love it because it's mine. I made it.’"

In this episode, podcast host Sarah Elkins and ghostwriter and publisher Lana McAra discuss Lana's unique approach to publishing and her deep understanding of what it takes to be an effective ghost writer for fiction and nonfiction books.

Lana grew up in an Amish community in Pennsylvania, but wasn't raised in an Amish household. Growing up on the edge of that tightknit community fostered her ability to provide a detached, professional listening style, allowing Lana to draw out client vulnerability without personal entanglement.

Her approach to ghost writing and guiding authors in her publishing business is "co-creation". She's a guide, someone who listens to ideas and gently engages the writer or co-creator with questions that shift the conversation, pulling a thread that the co-creator might not have even noticed was unraveling - in a beautiful, thoughtful way.

Highlights:

• "Slow Down and Listen" is her Guiding Principle: A personal realization that "life is lived in between" the big events drives Lana's practice of slowing down to be fully present, which she sees as the key to connection.

• Lana's active listening—reflecting back her nearly 80 year old client's ideas simplified his complex philosophical ideas into simpler terms—and made him feel truly understood. The client's demeanor transformed into a "sweet collaboration."

• Client Quote: "There aren't many people that I can talk to about this... except for you."

• Lana homeschooled seven children for 25 years.

  • Method: Used hands-on projects (e.g., decoupage placemats from Christmas cards) to create a relaxed environment.

  • Result: These activities fostered natural conversation and connection, replacing bickering with "magical" moments.

Quotes:

“Life is lived in between. Life is lived in the moments in between the big events. It's those moments when life is really, really happening.”

“If I sit quietly with them [ghostwriting clients] for a few minutes, I can ... tune in to where they're coming from through this active listening that I've learned to do over the years. Then I can hear them at that deeper level, [I hear] what's going on behind the words.”

“I have a publishing company that is a traditional publisher but we do it a different way, ... the author keeps all their rights. They keep creative control and still get the wide distribution and support that you would expect from a traditional publisher.”

Listeners, now it's your turn:

What did you get from this conversation? Maybe you're going to go look for the Object Diaries podcast hosted byLisa Weiss.

Maybe you're going to pick out your object that becomes the focal point of a story. Will you realize that you have a great story in you and you just need a little help to craft it?

I'd love to hear your thoughts after you listen to this episode send me a message go to elkinsconsulting.com or send me a message on LinkedIn or Instagram.

About Lana:

Lana McAra is an award-winning, international bestselling author and ghostwriter of more than 50 books with over one million copies sold. Founder of Vendela Publishing, she works with writers who want to build long-term careers and reach readers beyond the algorithm. Lana has spent more than two decades teaching fiction writing and speaking to writers about the business of publishing.

Learn more by visiting her links -

https://www.lanamcara.com/

https://vendelapublishing.com/

https://substack.com/@inthewriterschair

About Sarah:

Sarah is a Montana based workplace communication trainer, TEDx speaker, DisruptHR speaker, public speaking coach, professional storyteller, musician, and podcast host. Her workshops and coaching packages with teams and their leaders are known to address and reduce miscommunication – the most common cause of tension and stress in the workplace. Using the team’s results from the StrengthsFinder assessment, she guides teams in learning to speak each other’s “language”, learning to value each other’s strengths and connecting with each other through enhanced self-reflection and effective listening. 

Sarah’s nearly 20 years working in government agencies inspired her to complete her MBA and to achieve her StrengthsFinder certification to improve work environments for others, guiding teams toward increased satisfaction, productivity, and happiness.

Visit her website to purchase her book, Your Stories Don't Define You in paperback or audiobook.

426: Ending the Cycle of Family Trauma Featuring Sharon Weinstein

426: Ending the Cycle of Family Trauma Featuring Sharon Weinstein

"How did you ever come out of that household? How did you ever evolve into who you are and what you've become from that background?"

We met in Washington DC at the final competition for the People's Choice speaker for the next TEDxUStreetWomen event scheduled on November 3, 2025. And when she won the coveted spot, all of us were thrilled. She earned it.

In this episode we discussed her TEDx talk, "Think Differently to be Unstoppable", the use of the 4W framework to reframe personal trauma into recovery and growth. She shared insightful, powerful stories of how she modeled what she wanted to see in her children and family to end the cycle of family trauma.

We also discussed her new book, Harmony by Design, replacing the concept of balance with a work and life integration.

If you're curious to hear the story of that 18-month competition, listen to episode 421 featuring Kuti Mack.

Highlights:

• 4W Framework

  • Where am I? Assess your current reality, take inventory with honesty and clarity.

  • What if...? Brainstorm different approaches and potential outcomes.

  • What WOWs? Identify ideal outcomes given current resources. What is the best case scenario?

  • What works? Find sustainable, repeatable solutions. Take small steps.

• Sharon's soccer story, choosing to start an adult women's league without any experience, so her children could see her trying something uncomfortable and new, and so she could be more aware of what her children were experiencing.

Quote: 

"...And sometimes the biggest question that I get from them is, 'how did you ever come out of that household? How did you ever evolve into who you are and what you've become from that background?' They say it to me all the time. 'Are you sure you weren't adopted?'"

Watch Sharon's recently published TEDx!

About Sharon:

A global nursing leader, TEDx speaker, and advocate for personal transformation who empowers others to rethink what's possible and turn adversity into strength. A Certified Speaking Professional (CSP), she's an award-winning healthcare innovator and author. Founder of SMW Group and the #FromCrisistoCapacity framework, she develops nurse leaders and strengthens teams and organizations through resilience, stress reduction, and human performance.

Visit, follow, and connect:

LinkedIn, Facebook, Instagram, YouTube, website.

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About Sarah

Sarah is a Montana based workplace communication trainer, TEDx speaker, DisruptHR speaker, public speaking coach, professional storyteller, musician, and podcast host. Her workshops and coaching packages with teams and their leaders are known to address and reduce miscommunication – the most common cause of tension and stress in the workplace. Using the team’s results from the StrengthsFinder assessment, she guides teams in learning to speak each other’s “language”, learning to value each other’s strengths and connecting with each other through enhanced self-reflection and effective listening. 

Sarah’s nearly 20 years working in government agencies inspired her to complete her MBA and to achieve her StrengthsFinder certification to improve work environments for others, guiding teams toward increased satisfaction, productivity, and happiness.

Visit her website to purchase her book, Your Stories Don't Define You in paperback or audiobook.